Pure & Basic Products are natural personal care products. All formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers. All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. Pure and Basic deals with Hair Care, Skin Care, and Bath & Body Products. Herbspro.com is proud to carry the entire range of this fine brand.