In the mid 1970's, burned by waxes, frustrated by what was available on the market, Jinous Nouri, a chemist by profession, set out to create the perfect solution for unwanted hair. Drawing on the rich resources Mother Nature has given us, and on the experiences of ancient hair removal concepts, in the 1990s, Jinous brought together for the first time Sugar, Chamomile, Lemon Juice, Water and Tea Tree Oil, creating a totally new system for removing unwanted hair. Wanting to share this revolutionary and remarkable product with everyone, Jinous introduced Moom into the market. Jinous's commitment to excellence and integrity is apparent in every jar of Moom. Moom's mission is to Strive to be the best without compromising honesty and integrity. Their quest for excellence means producing the most effective and the most beneficial hair removal product while protecting our precious environment. is proud to carry the entire range of this fine brand.