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Nutrition & Fitness, Inc. (dba / NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu line of products for muscle, joint and skin conditions. Blue-Emu products are made with real emu oil. The emu oil based products are distributed throughout the United States, primarily through mass merchandise retailers, supermarkets and drug stores. The company currently distributes the Blue-Emu product line through various retailers representing over 35,000 retail outlets. is proud to carry the entire range of this fine brand.